Long Term Plans For Google Places
As I set out to write this book in February of 2011, I noticed one thing. Google was issuing press releases and changing the documentation, websites, and api information concerning Google Places, and live streaming “mobile marketing” events at a fast pace. This gave me the indication Google was planning something big.
I had no idea how big this was going to be until I went to South By Southwest (SXSW) in March of 2011. Up until now, Google was doing something special in Portland, Or for businesses with Google Places printouts they would affix to their front door for customers to “prove” they are there. Unlike the other location services, there is no way for a user to prove they are actually at the location. That’s the current dirty-little-secret of the location services no one wants you to know. Google is taking a different approach to this by giving business owners a way to validate that users are actually at a business.
Google's starting building targeted landing pages for the cities it has been working in with other Google Places projects. As of the writing of this document, there are six cites involved.
Google Ad Preferences.
Here's the landing page for Austin, TX located at the url http://www.google.com/city/austin/.
Here's the Google Places San Francisco landing page.
Here's the Google Places Portland landing page.
Here's the Google Places Madison landing page.
Here's the Google Places Charlotte landing page.
Here's the Google Places San Diego landing page.
Here's the Google Places Austin landing page.
www.talkbin.com is a new customer service product Google has release that will grow.
There's something going on with how we interact with Google using our smart phones verses when we sit down behind a computer at home or work..