Google Places Toolkit - What is Google Places?
Written By Mike Kearns (http://www.linkedin.com/in/michaelkearns)
If you are a business owner with a physical storefront, you are missing out on a huge percentage of leads and may not even know it. Google has their own database of physical storefronts they use to populate Google Maps and Google Search, which they call Google Places. If your business is not on Google Places or you have no idea what I'm talking about, then you've come to the right place. Here's a sample Google Places Page for a local mexican restaurant, called Maria's Mexican Restaurant. As business owners use Google Places and generate more local leads from the increasing mobile search traffic, it's also increasing local search marketing competition and local is becoming a new battle ground for search engine optimizers (SEO's).
I've spent the last year researching Google Places, performing experiments, trying to keep up with all the changes and am excited to share my findings. The results have been complied here into a free eBook that's geared in helping you get online with Google Places. If you have seen Google Places or are familiar with it already, you may be asking why you need a toolkit when Google Places is so straight-forward. Truth is everyone's time is limited, especially when running a business, and having systems is a way of simplifying tasks and to ensure predictable results. There are some simple tasks outlined in the Google Places Toolkit check lists, that when followed, will not only optimize your time and efforts, but will increase your opportunities for maximum success and increased leads. The checklists are for sale at $9 for all four. Plus, there's no limit on the amount of times you can use the checklists. The book, Google Places Toolkit, is available for free below. Times are changing. People are using mobile maps for discovery, so it's time to act.
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