Google Sources:

What else I did to write this book:

I subscribed to 785 blogs posts
I watched 187 youtube videos
I search 378 sources of helpful information
I read Google Help Docs
Learned how rich snippets are so strategic in conglomerating pertinet information
I contacted Chris Messina, Google Open Source Advocate, about these questions
I went to SXSWi 2011
I went to PubCon 2010, 2011 and sat through all the SoLoMo seminars
I watched Marissa Meyer speak about the local revolution
Printed Google Maps, Places Help Docs to read it on the plane

I cited these articles, videos, and blog posts: